Brand Activator
I grew up a maker, in a house connected to a factory where my dad invented the baseball pitching machine. We built things all day long.
So I don’t think about writing ads, I think about creating the gears of conversation and action that, quite literally, can move a brand from Point A to Point B. Here are a few big gears.
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Lenovo: Welcome to the Do Network
We Are the Doers brand film
The Do Network case study
THE MISSION: We were asked to introduce millennials in emerging markets to Lenovo products – and their true brand promise –through a promo on social networks.
THE MOVEMENT: We created a propriety social platform for Lenovo – truly a social network of their own– that engaged young "doers" with a competition based on community-based challenges. In doing so, we offered that the resources, connections and mentorship they needed to turn their ideas into action.
Lipton Brisk: The Way of the Brisk
The untold story of the story that was never told. It is… The Way of the Brisk.
THE MISSION: Brisk offers the world a powerful combination of big flavor balanced by the idea of tea tranquility. How could we make the brand’s strange way of designing drinks… or a truly refreshing worldview for a younger audience?
THE MOVEMENT: With the help of Funnyordie and Chuck Liddell, we saw it as a journey of that built real cred with Brisk fans in a boldly-flavored tale told across viral films, display promos and posters, and even a TWOTB fighting game.
Duvel Green: It’s Yours to Find
THE MISSION: “Help us introduce Duvel Green in three major American markets. Almost no one has heard of us. We’ve got 50k.”
THE MOVEMENT: Realizing that Duvel Green's entire brand footprint could be measured in square inches on a dozen or so tap handles in these cities, we turned it all into a tech-powered hunt under the theme "It's Yours to Find."
Michelob ULTRA: Live Your ULTRA Life
Michelob ULTRA brand engagement case study
Beat My Best original web series
THE MISSION: All beers have a mission – fun, flavor and good times. But most don’t have an actual purpose. Somehow, AB wanted to use the digital channels to show that an “ULTRA” lifestyle was more than just a brand affiliation, but a healthier low-carb choice.
THE MOVEMENT: By completely re-imagining their website as a hub of ideas, activity and adventure, and by turning every digital program into an action-oriented engagement, we set out to prove that the “ULTRA Life was in the Living."
